The EU is about to change the rules about keeping data. GDPR will soon be a very BIG deal for your business, regardless of size. And one thing is for sure, an expensive headache awaits if you ignore it. So, … Read More
The post Email Marketing and GDPR appeared first on Free group email and mass email newsletter software.
Don’t be a humbug when it comes to sending your Christmas email campaign. After pushing hard sales for Black Friday, it’s vital to soften the tone for a successful Christmas campaign. Rob Martin You’ve survived the frenzy of Black Friday … Read More
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Email marketing will continue to connect in 2018 but you’ll have to employ a few new tricks to keep engagement levels high. Rob Martin Ah, the New Year. The turkey is history and the ‘new you’ is hitting the gym … Read More
The post Email Marketing Trends 2018 appeared first on Free group email and mass email newsletter software.
Artificial Intelligence (AI) is growing in popularity among email marketers as it saves time and helps maximise email marketing strategies. Rob Martin Using AI technology can improve your email marketing, but it’s important to remember that it’s not there to … Read More
The post How using Artificial Intelligence can maximise your email marketing appeared first on Free group email and mass email newsletter software.
The first mass email campaign was sent 40 years ago. Here’s why we think it’s going to be around in another 40. Rob Martin On May 3, 1978, a man called Gary Thuerk sent out the first unsolicited mass … Read More
The post Happy Birthday Email! Marking four decades of hitting send appeared first on Free group email and mass email newsletter software.
For email marketers, GDPR could genuinely mean that less is more and small is beautiful. Rob Martin So, here we are. The week after the week before. GDPR finally came into effect on May 25th. It became clear in … Read More
The post Which way now? How to keep calm after the GDPR downpour appeared first on Free group email and mass email newsletter software.
Your subscribers are probably as smart and focused as you are. Keep it that way. Rob Martin On any given day a Google search will deliver a host of articles on how to communicate your message effectively when people’s … Read More
The post Simple but key components of a good email campaign appeared first on Free group email and mass email newsletter software.
Content is still important when seeking to avoid the spam folder, but spam filters have moved on to focus on engagement. Rob Martin Now that GDPR is in place, you can be secure in the knowledge that your email … Read More
The post Words matter, but so does engagement appeared first on Free group email and mass email newsletter software.
With less than 4 weeks to go until Christmas and a flurry of sales campaigns arriving into inboxes, velvet is proving to be a highly clickable buzzword. Rob Martin The period between Black Friday and Christmas is one … Read More
The post Why draping emails in ‘velvet’ means festive campaign success appeared first on Free group email and mass email newsletter software.
So what happened to the burning issue of 2018? Fearmongering about GDPR died down after it came into effect, but it is likely that the next few months will reveal the results of enforcement actions. Rob Martin There’s … Read More
The post GDPR Revisited appeared first on Free group email and mass email newsletter software.
